Featured Guru: Greig Nori
As the front man for the platinum-selling act Treble Charger, Greig Nori saw a lot of bands. As any touring act will tell you, opening acts are a dime-a-dozen. If hard pressed, most headlining artists couldn't even pick last night's local opener out of a line-up. But what if one of those local acts somehow had the potential to sell over 5 million albums around the world? How could anyone see that from a 30 minute set, played by a bunch of teenagers from the suburbs? Greig Nori saw that potential in the summer of 1996. Greig Nori was seeing Sum 41 live for the first time...
Over the next few years, Greig became a guru of sorts for these teenagers from Ajax, Ontario, and led them to international success. It sounds easy, doesn't it? It wasn't. Greig was just learning how much he could help young, emerging artists. He helped Sum 41 become better writers, he helped record demo after demo, and all the work finally paid off when the attention of Island / Def Jam records in the U.S was finally caught. Greig was also learning his potential when it came to producing bands. He suddenly found himself in the role of Sum 41's Co-Manager, Co-Writer, and Producer...and he was damn good at it.
With the success of Sum 41, Greig began working with a ton of younger bands. After forming Bunk Rock Entertainment, a full-service entertainment company, Greig has solidly established himself as a Performer, Songwriter, Manager, and Producer. As a Producer and Co-Writer on Hedley's Famous Last Words, he helped pen two #1 hits (For The Nights I Can't Remember, Never Too Late), and earned himself 2 Juno Award nominations. He has also worked with Marianas Trench, producing their highly successful sophomore album "Masterpiece Theatre". He has been able to take his time with bands like The New Cities, and work with them from the ground up as a Producer and a Songwriter. Greig has writing and production credits with an incredibly diverse group of artists. From Iggy Pop to Ludacris, and everyone in-between, Greig has become one of the most respected producers around.
So, once you've worked with some of the biggest artists on the planet, what is there left to do? Why not work on a TV show! MuchMusic came to ask for help in creating a pilot for a show in which young, struggling artists were given rock star guidance and direct music industry exposure called disBand. Greig was a natural choice to be a musical guru, given everything that he had accomplished in his extensive career in the music industry. disBand follows Greig as he becomes a musical mentor to young, up-and-coming bands. He helps them with everything from song writing, to image issues, and eventually puts the band in front of a panel of music industry judges. Through disBand, Greig was able to introduce the country to Stereos. He brought the band to Toronto and worked with them from the ground up, eventually helping the band sign with Universal Music Canada in early 2009. Randy Lennox, President and CEO of Universal Music Canada, said at the time that Greig "Is consistently at the forefront of New Artists and Bands in Canada. A great example of this is Stereos". With the early success of this project (which includes a platinum-selling single, "Summer Girl"), it's safe to say that Greig had truly earned the title of 'Guru' that was bestowed upon him.
Greig will be opening his own studio in early 2010 called Off The Grid Studios. This project has been in the works for quite some time, with Greig waiting for the perfect piece of property to develop talent. After finding a spot right on top of Blue Mountain near Collingwood, he knew he had it right. With full residential facilities for artists, a pool, bike trails, a lake and let's not forget...the studio, this will be the final piece of the puzzle for Greig. Most artists don't get a chance to get away from the distractions that a big city can bring, and with this concept, Greig sets out to change that. With the studio comes full access to Greig as a writer, producer, and engineer. With the perfect combination of location, vibe, and creative people, there is no doubt that Greig will continue to pump out successful projects for years to come.
MuchMusic's breakout original series, DISBAND, returns to give more young, struggling artists rock star guidance and direct music industry exposure. The first season helped launch the careers of two bands – Stereos and Dean Lickyer – who both signed major label record deals.A new judging panel joins DISBAND Guru Greig Nori to mold young artists and assess their image, music, stage presence, and ultimate music industry potential.
This year, 13 unsigned bands will face the judges and be told whether they have what it takes to make it or whether they should disBAND. In the season finale, we'll use the input and votes from online fans to determine what band should get the MUCHMUSIC rockstar treatment and what bands will be left backstage.