It's an epiphany that comes to all rock stars eventually - whether z-list or multi-platinum, Kylie or Dannii. It can come from the mouth of Jimi Hendrix during the world's longest acid bender, it can come sternly over a major label's boardroom table or it can come during an immensely expensive session of primal scream therapy, but it's always the same. It says TIME TO UP YOUR GAME.