Integrity. It's often the first thing to get thrown overboard on a sinking ship, and while the music industry is far from sunk, it's doubtless listing to one side. And so, as an artist, it would be tempting to play it safe, to allow oneself to be swept in the direction of the prevailing winds and, in short, to do as little as possible to rock the boat. Well, that just isn't the Mobile way.