MuchMusic provides support for educators to help them teach students about the media, and promote the importance of being media literate to our audiences. We believe it is important to be not only print-literate, but to be literate about technology and screen-based media.

By providing commercial-free original programming (and accompanying Study Guides written by media education professionals) for use in the classroom, by funding media education initiatives throughout Canada, and by donating airtime and webspace to the issue, we provide tools and resources to everyone and encourage a heightened awareness about the nature and role of the media.

Cultural diversity, and its representation and reflection in the media, is also a key component of our media literacy activities. MuchMusic’s support of media education in Canada is in keeping with our commitment to the fair and accurate reflection and portrayal of the diverse ethno-cultural communities that make up Canada.

MuchMusic's support of media education has included:

• Underwriting teacher training sessions and institutes across Canada (conducted by media literacy experts)
• Being a Founding Member of Cable in the Classroom, a public service partnership between cable companies and programming services on cable to provide educational, copyright-cleared, commercial-free education programming to schools across Canada
• Providing funding to non-profit media education organizations, including C.A.M.E.O. (Canadian Association of Media Education Organizations)
• Creating and telecasting original Public Service Announcements raising awareness about the importance of media literacy

Many of our media education programs have themselves won awards, including:

• 2006 Promax Silver – MuchMusic Media Literacy PSA “Watch Carefully, Think Critically, Be Media Literate”
• 2005 Bronze World Medal, New York Festivals – Inside Your Threads
• 2005 Hugo Awards Certificate of Merit – Inside Your Threads
• 2005 CAB Gold Ribbon, Documentaries and Public Affairs – Inside Your Threads
• 2003 Galaxi Award - Cable in the Classroom: Educational Programming category - "MuchTalks: The Bully Factor"
• 2002 Galaxi Award - Outstanding Achievement: Cable in the Classroom category - "Musicians in the War Zone"
• 2001 Bronze Medal, New York Festivals of International Television - Educational/Instructional category - "Musicians in the War Zone"
• 2001 Galaxi Award - Bronze, Best Information Program or Series - "Womaging"
• 2001 Galaxi Award - Outstanding Achievement: Cable in the Classroom/Educational Programming category - "By Their Own Hand"
• 2000 C.A.B. Gold Ribbon Award - Documentary and Public Affairs category - "Womaging"