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Sonic Power

Program Length: 1 hour
Produced: 1996

"Everything is vibrating, Dude."
Paul McCartney

What roles does music play in your life?
Is it a constant companion?
Is it the soundtrack of your life?
Does it lift you when you're low or calm you when you're hyper?

Sonic Power suggests that music has power. What kinds of power do you think music has in people's lives? Is music more powerful in the lives of teens? Why?

Professor Isabelle Peretz, University of Montreal, states "We don't know any society without language. We don't know any society without music. Music must have some purpose for the human species."
What purposes do you think music serves in human society?
Speakers in Sonic Power suggest such purposes as communication, meditation, history and healing. What do you think they mean by these terms? Can you give an example of how music can serve each purpose?

Kate Bush's song "Experiment IV" is about using sound as a weapon. How do you think sound can be used as a weapon?

In December, 1989, the U.S. military used loud music outside General Manuel Noriega's compound in Panama to disrupt communication (and just to annoy him). Noriegawas hiding in his compound because the U.S. had invaded Panama to take him prisoner. He eventually surrendered to the troops. Was this an example of using sound as a weapon? Why? Were marches used as weapons in Nazi Germany?

Many dentists and doctors use music for pain reduction. How do you think music can reduce pain? Try some experiments using various kinds of music to see if your own pain can be reduced.
Do your homework while listening to different kinds of music. Do some kinds of music make it easier and some make it harder? Why?

Muzak is the world's largest producer of environmental music. It reaches 80 million people each day, including people in the White House and the Pentagon. Muzak's primary goal is increased business performance.
From what you see here, what do you think Muzak is?
Where is it used?
What is its effect on listeners?
How can Muzak increase business performance?
Jonathan Poneman, a former Muzak employee, says that Muzak is 'aural fascism', and that it anaesthetizes listeners against their will. What do you think is meant by his term aural fascism? How can Muzak anaesthetize listeners?
Do you think it is ethical for companies to force employees to listen to Muzak?
Do you think it is ethical for stores to force customers to listen to Muzak?

How does Muzak affect you? Find some Muzak or Muzak-like music and listen to it while you proceed with class work. Note your feelings and behaviour while listening to the music.
What effect does the Muzak have?
Would you like to listen to it everyday?
Would it be better suited to some classes than other classes?

Sonic Power
presents the original and Muzak version of two songs, one by Whitney Houston and one by kd lang. Listen and view both excerpts carefully. What musical differences do you notice? Why wouldn't Muzak use the original versions of the songs? Which versions do you prefer? Why?
The video tells us that Muzak is meant to be heard but not listened to. This makes it part of the sound environment. Several speakers talk about foreground and background music. What do you think they mean by these terms? (Foreground music is meant to be listened to, to be attended to or paid attention to.  Background music is meant to be unconscious, filling in the void of silence between meaningful statements.)

Tim Booth, of James, suggests that Muzak fills the deadly silences and prevents us from thinking about death. Does Muzak have that effect on you?

Todd Rundgren, a producer, musician and sound designer, suggests that foreground and background music are no longer different, that music has become so ubiquitous (ever-present) that all music is now background music. Do you think this is true?

Many students listen to music on their way to and from school, class, etc. Are they doing this to change the environmental sounds in their lives? Why?  Does their listening to this music constantly make it less important, more like background music?
If you are a student who listens to music most of the time, try stopping for a day or two to see how the lack of music influences your attitudes and behaviours.

Music therapy is a way of helping people with physical and psychological exceptionalities to learn and communicate with others. We see several patients experiencing the benefits of music therapy. The doctors explain that music is an excellent way for people to communicate with each other and that music therapy can have profound influences on changing their lives. How is this attitude different from the Muzak philosophy? Are music therapy and Muzak the same philosophy applied to two different kinds of people?

Many musicians support music therapy: Neil Young, Eric Clapton, Phil Collins, Paul McCartney, ZZ Top, Elton John, John Mellencamp and The Who. Why do you think these musicians support therapy? In what ways are their music therapeutic?

The music therapist states, "People are becoming aware that music is -- you know we can all take it for granted that for entertainment or softening us up to buy more in a supermarket or reducing tension in a dentist's or doctor's office -- but people are realizing that it has a real contribution to make to the betterment of human life". What contributions to the betterment of human life do you see described in this video? What contributions has music made to the betterment of your life?

Music can be used to sell. Many people can easily sing jingles they remember.
How many jingles can your class remember?
Why are jingles memorable?
How do they help to sell products?
One advertiser states that jingles are dead, that he is now a sound designer. A Crush commercial, where a bicyclist avoids an accident, is shown as an example of sound design. Watch the commercial and note the way the sounds work to increase the entertainment and meaning of the commercial.

Wind Bells Installation
by Hiroki Okara

What makes a ring of the wind bells?
Where the wind blows?
A ring of the wind bell...
It's an auditory poem that the earth composes.
Everything is harmonizing on our planet.
The Earth itself is a symphony of all beings.

Is chill-out music an effort to show the 'Earth as a symphony of all beings?'

Listen to Dan Gibson, David Sylvian, The Orb, and/or Loreena McKennitt. Do you chill out when you hear their music?
Does their music show the 'Earth as a symphony of all beings?' Is this background or foreground music? 

Written by: Neil Andersen
Neil Andersen is an award-winning Curriculum Consultant with the Toronto District School Board. He is also a speaker and consultant in media and communications technology. His most recent work includes the Between the Lines CDs, the teachers' study guide for the award-winning Scanning Television, and study guides for Space, Bravo! and MuchMusic's Cable in the Classroom broadcasts of original media literacy programming.

For more information about MuchMusic's educational programming -- or to give us your feedback -- please contact: 

Calla Dewdney
Public Affairs Coordinator
CHUM Television
416-591-7400 x5940
callad@chumtv.com




MuchMediaLit
Listings

The following programs air at 4 am ET on MuchMusic on the dates indicated:

January 7, 2009 – Inside your Threads

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January 14, 2009 – MuchTalks: The Bully Factor

A round-table discussion with an audience that examines why bullying happens in schools and what students, parents and teachers can do about it.  Includes accounts from Michelle Williams of Destiny's Child and Jo O'Meara of S Club 7, both former victims of bullying.

January 21, 2009 – MuchTalks: Teen Sex

MuchMusic provides an indepth look at teen sex.  A live studio audience and a panel of teens and experts - including renowned sex educator Sue Johanson - explore the issues:  the commercialization of sexuality, STDs, abstinence, and more

January 28, 2009 – MuchTalks: Violence

A lively debate about the culture of violence.  Topics include: violence in music, video games, movies, and other forms of media.

February 4, 2009 – Womaging

Explores the issue of body image, combining feedback from an expert in the field of body image with discussion by influential female artists including former Spice Girl Geri Halliwell and TLC.

February 11, 2009 – Inside your Threads

Examines the working conditions of “sweatshop” employees in Mexico and Bangladesh and provides an updated perspective on this controversial issue for Canadian youth via music.   Viewers follow three Canadian recording artists, Sam Roberts, Hawksley Workman, and Jully Black, as they encounter Mexican and Bangladeshi youth struggling to earn a living wage at a variety of apparel factories.

February 18, 2009 –  MuchTalks: Climate Change

MuchTalks: Climate Change explores what is arguably today’s most pressing environmental concern. VJ Hannah Simone and members of Sum 41 investigate the causes and impact of global warming, and highlight outstanding Canadian youth striving to make a difference. The documentary-style program also provides action steps and information for MuchMusic viewers who want to get involved and combat climate change.

February 24, 2009 – By Their Own Hand

"By Their Own Hand" examines the interrelation of creativity, depression and suicide. The program looks at a variety of music videos that address the subject of suicide, and interviews therapists, artists and critics to understand the connection between music, art, mood disorders and suicide.

March 4, 2009 - Much Talks: Too Hot or Not

Where do we draw the line when it comes to sexuality in music videos?  When does an image change from sexy to sexist?  MuchMusic examines this question with a live audience, panelists including video director Little X, and commentary from such sexy video stalwarts as Christina Aguilera, Britney Spears, and Madonna.

March 11, 2009 – Much Talks Body Image

Join MuchMusic for an in-depth look at body image and today's teens.  From plastic surgery and eating disorders to media images and self-esteem, MuchMusic looks at society's obsession with body image.

March 18, 2009 – Hip Hop Consciousness

Hip hop artists discuss their efforts to effect positive change in their community, and comment on the materialism prevalent in mainstream hip hop.  Controversial artists like Eminem and Dead Prez contribute to the debate.

March 25, 2009 - MuchTalks Climate Change

MuchTalks: Climate Change explores what is arguably today’s most pressing environmental concern. VJ Hannah Simone and members of Sum 41 investigate the causes and impact of global warming, and highlight outstanding Canadian youth striving to make a difference. The documentary-style program also provides action steps and information for MuchMusic viewers who want to get involved and combat climate change.

April 1, 2009– MuchTalks: Violence

A lively debate about the culture of violence.  Topics include: violence in music, video games, movies, and other forms of media.

April 8, 2009- MuchTalks: Too Hot or Not

Where do we draw the line when it comes to sexuality in music videos?  When does an image change from sexy to sexist?  MuchMusic examines this question with a live audience, panelists including video director Little X, and commentary from such sexy video stalwarts as Christina Aguilera, Britney Spears, and Madonna.

April 15, 2009– Rock Stars for Sale

It used to be that musicians lost credibility if they allied themselves with a commercial product.  Now, with the line between art and commerce becoming increasingly blurry (witness Gap's recent ad campaign), the NewMusic investigates what this all means to music, the music industry, and music consumers.

April 22, 2009- Queer and Now

A special episode of The NewMusic investigates what it means to be gay in today's music industry.

April 29, 2009- MuchTalks: The Bully Factor

A round-table discussion with an audience that examines why bullying happens in schools and what students, parents and teachers can do about it.  Includes accounts from Michelle Williams of Destiny's Child and Jo O'Meara of S Club 7, both former victims of bullying.

May 6, 2009 – MuchTalks: Teen Sex

MuchMusic provides an indepth look at teen sex.  A live studio audience and a panel of teens and experts - including renowned sex educator Sue Johanson - explore the issues:  the commercialization of sexuality, STDs, abstinence, and more.

May 6, 2009 -  The NewMusic: Female Imaging Now

Female musicians seem to be relying on sexuality more than ever to promote themselves.  What influence is this having on their young female fans?

May 13, 2009 - Womaging

Explores the issue of body image, combining feedback from an expert in the field of body image with discussion by influential female artists including former Spice Girl Geri Halliwell and TLC.

May 20, 2009 - Inside your Threads

Examines the working conditions of “sweatshop” employees in Mexico and Bangladesh and provides an updated perspective on this controversial issue for Canadian youth via music.   Viewers follow three Canadian recording artists, Sam Roberts, Hawksley Workman, and Jully Black, as they encounter Mexican and Bangladeshi youth struggling to earn a living wage at a variety of apparel factories.

May 27, 2009 - MuchTalks: Body Image

Join MuchMusic for an in-depth look at body image and today's teens.  From plastic surgery and eating disorders to media images and self-esteem, MuchMusic looks at society's obsession with body image.

 

 

 






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